Media Strategy & Response
ON CALL
When the phone rings, we're ready.
Ongoing media coaching. Immediate strategic support when you need to respond.
MORE THAN A SAFETY NET.
Ongoing preparation. Immediate support.
01
PREPARE
Monthly media coaching keeps your spokesperson sharp before they ever face a reporter.
02
RESPOND
When a reporter calls, you already have Hot Mic in your corner.
03
NAVIGATE
We help you determine what to say, how to say it, and what doesn't need to be said.
YOUR MEDIA TEAM, BEFORE YOU NEED ONE.
MONTHLY MEDIA COACHING
One private 60-minute session every month.
Practice interviews, refine messaging, prepare for upcoming appearances, and work through difficult questions.
SAME-DAY MEDIA PREP
A reporter calls? A story breaks?
Get same-day Zoom preparation with an experienced media professional.
RAPID-RESPONSE GUIDANCE
Guidance when your organization needs to respond to an incoming media inquiry or developing story.
CRISIS-READY CONTEXT
Because we've already worked with your team, we understand your people, your messaging, and your priorities when the pressure hits.
Why Hot Mic?
BECAUSE WE'VE BEEN IN THE NEWSROOM.
We know what happens when a story is developing and a reporter needs an answer now.
We know the difference between a response that moves a story forward and one that leaves a reporter looking elsewhere.
The newsroom rule
“No response is a response.”
When an organization doesn't respond to a media inquiry, the story doesn't stop. The reporter may move forward with the information they have — or find another source to fill the gap.
NOT A TRADITIONAL PR RETAINER.
Traditional PR
- External communications
- Media outreach
- Story pitching
Hot Mic On Call
- Spokesperson preparation
- Interview coaching
- Rapid-response guidance
PR manages the organization's communications. Hot Mic prepares the person behind the microphone.
On Call
Starting at
$750/month
Month-to-month
Monthly Coaching
One private 60-minute session
Same-Day Prep
Media preparation when a reporter calls
Rapid Response
Guidance when news breaks
Message Refinement
Ongoing spokesperson preparation
You’re not paying for a press release. You’re paying to know what to say when it matters.